How a click becomes a subscriber

The path is short on purpose. The user goes from the ad to the operator's own consent page, and the operator, not us, confirms the subscription.

The principles behind it

The operator confirms, not us

A subscriber counts when the operator's platform says so. Our tracker records the click; the conversion comes from the service's notification. There is no way for us to count what the operator did not confirm.

No hidden steps

Users go from the ad to the consent page. Where a network requires a pre-landing page, it says what the service is and what it costs, in plain words.

Quality over price

A placement that delivers cheap subscribers who leave within a day is worse than an expensive one whose users stay. We judge placements on retention when the client shares it, not on cost alone.

Bots stay out

Datacenter addresses, known bot signatures and proxy traffic are filtered before the landing page, so the operator's anti-fraud gate sees clean traffic.

The daily routine

Morning. Yesterday's cost, clicks and confirmed subscribers per network, placement and creative. Placements that spend without converting are blocked; strong ones get a higher bid.
Midday. With the client's data: opt-outs in the first 24 hours and first renewals per placement. Sources with high early churn are paused regardless of their cost.
Afternoon. Creative refresh. Two new notifications a week into rotation, the weakest one out.
Weekly. Review with the client: spend, subscribers, cost per subscriber, retention, and the plan for the following week.

What the client receives

A weekly report by network and placement, access to tracker reports on request, and a clear account of what was cut and why. The data generated by the campaigns belongs to the client.