DA Traffic Media is a small performance media buying team that works with one kind of product: mobile content and subscription services billed through the operator.
Carrier-billed services are a different trade from e-commerce or app installs. The user pays with a tap on the operator's page, the operator's rules decide what can be said in an ad, and an anti-fraud gate stands between the click and the subscription. Buyers who treat it like any other vertical burn budgets on traffic the gate rejects, or bring subscribers who leave the next day.
We built the team, the tracking and the routine around that reality. The result is slower, more deliberate buying: smaller tests, placement-level decisions, and retention as the measure that matters.
The tracking runs on our own servers and domains. Campaigns are opened in our own name on the networks we use. Reporting goes to the client per network and placement, and the data the campaigns generate stays with the client.
The team operates remotely across Europe and Southern Africa, with our current campaign focus on operators in Sub-Saharan Africa.